Copy is any writing on your website, or business communications – email, social media, headlines, ads, landing pages, video scripts, blog posts, you name it. Anything you write for your business or on behalf of your business, that’s copy.
WHY IS COPY SO IMPORTANT?
Copywriting communicates what you stand for, how you express your brand personality, style and vibe.
And whether you like it or not, people who visit your site are going to judge you, in large part, by that words that you use. Copy helps people make those split second decisions…
“Are you what I’m looking for, or not?”
“Will you make my life better, or not?”
“Do I like what you stand for, or not?
Copy is also the key to communicating how you’re going to help them get what they want.
Having copy that clearly communicates what you do, and why, connects with your customers, and gives you the power to sell anything.